Flexible, collaborative, made for you.
At Cohesity, we’re on a mission to secure the world’s data. We move fast, collaborate across teams and cultures, and embrace the freedom to solve challenges in innovative ways—creating endless possibilities.
To achieve our bold ambitions, we need self-driven, motivated team players ready to make an impact. We offer flexible work schedules, comprehensive benefits, and a culture where you can thrive. Explore our open roles and secure the next step in your career at Cohesity!
Santa Clara, CA - USA (Office)
Full time
Posted 5 Days ago
R00311
Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.
Join us on our mission to shape the future of our industry.
As we expand our footprint in the data security market, we seek a visionary Vice President of Product Marketing to lead our efforts in defining and executing product go-to-market strategies, positioning, and customer engagement.
Position Overview:
The Vice President of Product Marketing will be a key member of the leadership team, overseeing all aspects of product marketing for our data security solutions. This role will be responsible for defining the strategic direction of our product marketing initiatives, driving the go-to-market strategy, and ensuring clear, impactful messaging and positioning of our products. The VP will work closely with product management, sales, customer success, and other departments to ensure alignment across all functions and deliver compelling, customer-centric marketing campaigns that drive product adoption and revenue growth.
Key Responsibilities:
Strategic Leadership:
Lead and develop the product marketing team to create high-impact marketing strategies that support business objectives and growth in the data security market.
Develop and execute the overall product marketing vision and strategy, ensuring alignment with the company’s goals in the data security space.
Collaborate with senior leadership to define and prioritize product roadmaps, positioning, and key initiatives.
Go-to-Market Strategy:
Lead the creation and execution of comprehensive go-to-market plans for new and existing data security products, ensuring successful launches and customer adoption.
Drive customer and market insights into product development and positioning, ensuring that our solutions address key customer pain points, regulatory requirements, and emerging security threats.
Collaborate with sales and product management to ensure go-to-market plans are aligned and provide sales enablement tools that support customer conversations and close deals faster.
Market Intelligence and Positioning:
Conduct in-depth research on the data security landscape, competitor products, customer needs, and regulatory trends to inform product positioning, pricing, and segmentation strategies.
Develop and communicate clear, compelling product messaging that highlights the unique value and benefits of our data security solutions.
Foster relationships with key industry analysts, thought leaders, and influencers to enhance brand visibility and thought leadership in the data security space.
Cross-Functional Collaboration:
Work closely with the product management team to ensure that product launches and feature updates are effectively communicated to customers and the market.
Collaborate with the sales team to develop sales strategies, product training, and competitive intelligence that enable them to effectively sell our products.
Partner with the customer success team to ensure customer feedback and success stories are integrated into marketing strategies and materials.
Performance and Metrics:
Define and track key performance indicators (KPIs) to measure the success of product marketing efforts, including product adoption, revenue growth, and customer satisfaction.
Optimize marketing campaigns based on performance data and market feedback, continuously refining strategies for better results.
Qualifications:
A bachelor's degree in marketing, business, or a related field; an MBA or advanced degree is preferred.
10+ years of experience in product marketing, with at least 5 years in a leadership role, preferably in the data security, cybersecurity, or technology industries.
Proven experience in developing and executing successful go-to-market strategies for complex technical products in the B2B space.
Deep understanding of the data security industry, including market trends, customer needs, competitive landscape, and regulatory frameworks (e.g., GDPR, CCPA, etc.).
Strong leadership and team-building skills with experience managing cross-functional teams and driving alignment between marketing, sales, and product management.
Exceptional communication and presentation skills, with the ability to distill complex technical concepts into clear and compelling messaging.
Experience working with product management to translate product features into customer benefits and driving product adoption in competitive markets.
Strong analytical skills with the ability to interpret data, adjust strategies, and optimize marketing campaigns for maximum impact.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Pay Range :
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Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
Cohesity has received reports of scams where individuals purporting to be Cohesity HR representatives or even our CEO conduct bogus “employment interviews” via email or text, and then request payment as a condition for receiving an offer of employment. Please be aware that Cohesity and its subsidiaries do not conduct interviews by email or text, and will never request payment as a condition for applying for a position or receiving an offer of employment. These scam operators may also ask for your personal information (name, address, birthdate, social security number, etc.) which you should not provide to them. If you have been a target of such a scam, you should report it by contacting the U.S. Federal Trade Commission (see this FTC posting for further details: https://www.consumer.ftc.gov/articles/job-scams) the office of your state Attorney General, or the government agency responsible for investigating matters such as this where you reside.
Cohesity does not accept unsolicited resumes from external recruiters or staffing agencies. Any submission of an unsolicited resume to our resume database, directly to Cohesity hiring managers, or by other means will be considered gratis and no recruiting fee will be paid if an unsolicited candidate from a third-party recruiter is subsequently hired. Fees will be paid ONLY where an external recruiter has an executed service contract in place with Cohesity and resumes have been solicited by our Talent Acquisition team in connection to a specific job opening.
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